How I went from a job in magazine publishing to starting my own social media consulting business.
Today I’m happy to announce the launch of my new venture: giopalatucci.com. I’m jumping into the world of social media consulting to help individuals and companies build or re-energize their brand online.
I made this decision because I live for social media. What excites me every day is using these tools to share and discover great stories and information online. I want my career to be about teaching others how to build a community, make connections, and ignite meaningful conversations.
But how did I get here? My path started in somewhat of an unlikely place: print.
In May 2009 I graduated from the George Washington University with a liberal arts degree. It wasn’t a great time to be a college graduate: the economy was tanking and unemployment numbers were spiking. Most of my classmates were moving home to live with their parents. Lucky for me, my phone rang and the editor in chief of National Geographic Traveler magazine was on the line to offer me a job as his assistant. I accepted.
Friends and family thought I was crazy. Print was dying. I was repeatedly asked, “Why do you want to work for a magazine? It’s not going to be around in a few months.” Although print and the economy were in decline, deciding to join Nat Geo turned out to be perfect timing. Traveler was reinventing itself from words on a printed page to a global, digital brand. I had the opportunity to observe and participate in this transition from the beginning.
During that transition I came to refer to myself as a digital storyteller-- someone who could craft clear and clever copy on a variety of platforms including tablets, blogs, online, and social media. I found myself gravitating toward blogging and social media because I loved having real-time conversations. It was fast. It was now. Over time, I was able to move from my position as assistant to the editor to blog editor and social media manager.
In less than a year at the reins of Traveler’s social platforms, I doubled our Twitter following, tripled our Facebook fans, and boosted our blog’s pageviews. Why was I so successful? At its essence, social media for me was (and is) about storytelling-- the hallmark of Traveler magazine for over 27 years. I was able to take everything I had learned about great storytelling and apply it to social media. Whether it was a 140-character tweet, a photo posted to Instagram, or a Facebook gallery, it had to be a great story. Stories are meant to be shared, and as our followers and fans started to read and share what we were posting, our social brand exploded.
And that brings us to the present. Managing a social media community and building a new social media community are two very different things, and I’ve missed the experimenting, risk taking, and strategy that come with the latter. Therefore, I left National Geographic to start giopalatucci.com and share my mantra of community, conversation, and connections with individuals and businesses looking to jump into the social media game. I can’t wait to get started!
Let’s work together. Email me at firstname.lastname@example.org
Writing/sharing/tweeting from the crossroads of social media, travel, & tech. Read more about me, here.
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