National Geographic Traveler
In less than a year at National Geographic, I helped the Traveler/Travel brand triple its Facebook fans and double its Twitter following while boosting engagement and traffic to the site. Through focused messaging, a strategic content plan, and targeted audience outreach, Traveler became the second most followed "brand page" at the National Geographic Society.
Facebook +100,000 fan growth
|
Twitter +150,000 follower growth
|
Blog +200,000 page views/month
Recommendations
Gio is a strategic thinker with an intuitive talent for building relationships.
-- Marilyn Terrell, Chief Researcher, National Geographic Traveler magazine
Gio was a stellar performer in everything she did—smart, a quick study, with an intuitive grasp of social and digital media. She anticipates problems, seizes opportunities, and is a thoughtful, well organized, thorough contributor to everything she takes on.
-- Keith Bellows, Editor in Chief, National Geographic Traveler
-- Marilyn Terrell, Chief Researcher, National Geographic Traveler magazine
Gio was a stellar performer in everything she did—smart, a quick study, with an intuitive grasp of social and digital media. She anticipates problems, seizes opportunities, and is a thoughtful, well organized, thorough contributor to everything she takes on.
-- Keith Bellows, Editor in Chief, National Geographic Traveler